SEO Article Writing - Doing it Correctly

By Thomas Salatto

SEO article writing is a new term coined by internet marketers. What it simply means is this - writing content to attract top rankings in the search engines like Google, Yahoo and MSN. Whether it is content for blogs, websites or submission to article directories, such a way of drafting content has always been the interest of marketers and search engine consultants alike.

Throughout the course of internet history, webmasters have been taught how to perform on-site and off-site optimization. On-site optimization has to do with optimizing the web pages for target keywords. And in doing so, content plays an important part. This is also where keyword density and placement comes into play.

Do it correctly and the search engines will reward you with good rankings for your website. Do it wrongly and your web pages end up in page 1000 of the search results.

Many people rely on these articles for valuable information. If your article is the one that provides the information they are looking for, they will be more likely to click the link to learn more about your product/service, which means increased odds that you will make a sale or gain a new client.

For example, say that you sell widgets. You would go about the process of improving your online business by writing articles with the keywords widgets and all of the descriptors that people might search for when looking for information about widgets. The article content should provide useful information about widgets. It is important that you give readers good information that they can use and not just try to sell people your products. If they appreciate the information that you are giving them, then they are more likely to purchase your widgets as opposed to the competition.

In recent years, another trend emerged which is using Latent Semantic Indexing. What is Latent Semantic Indexing or LSI in short? It is a profound word but what it simply means is using related words. When writing a blog post or article for the web, it is vital to include LSI.

For example, if you are talking about "article marketing", naturally, it makes sense to include words like "writers", "article submission", "content", "traffic", "web promotion" and so on rather than stuffing your entire piece of text with your target keyword.

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