Getting Started with Copywriting - What You Need to Know

By Dolf Gunderson


Becoming a good copywriter requires you to learn some important principles, but this is something that anyone can do with a little effort. When you start out, you'll probably make a few mistakes, but this needn't concern you; just keep trying and you'll soon be writing copy that converts for you. The article below explains a few simple to apply tips that you can use right away to work on your copywriting skills as a beginner and take them to the next level.

It's All About Your Prospect: A copy that talks about you and only you is not going to make it. Your prospect has to be the center of attention most of the time. You have to avoid any temptation to brag about yourself, your product or your company. The first question that your prospect will have in her/her mind when they see your copy is "What's in it for me?"

Your focus, then, has to be on the actual benefits to the reader and not how great the product is in general. You can't afford to get diverted from this issue, or people will lose interest. It's not the actual product that someone is really buying, but the image of it you've created in their mind. They don't care about the list of features, only the benefits. It's not your company they want to invest in, but their own well being. If you remember this whenever you write copy, your results will be much better. In general, it's a healthy sign if your copy uses words like "you" and "your" more often than words like "I' or "my." Target The Individual: When you're writing a copy, keep in mind that you're writing it for only one person and not a group. If you write copy that is aimed at convincing a large audience group instead of the individual, you will fail at the start. Writing for an individual prospect, as if you are talking to him face to face is what copy writing is all about. This is the only way you're going to make your copy more personal and effective; this is how you get your prospect to see the importance of your offer. Instead of feeling like they are just part of a mass mailing, the individual that goes through your copy will want it to be personal and on a one to one basis. Make your prospect the highest priority and give him/her the special preference that you should, through your copy.

Only create enough information to advise your potential client of what is being provided and how he should take action. So in a way, the length of your copy completely depends on the amount of information you think is important to convey.

Discuss Your Guarantee: One of the things that will make your copywriting more effective is the guarantee. This is the part where you actually take the risk off the shoulder of your prospect. Convince them that it is safe to place an order for your product. Stressing on the guarantee and showing your prospects that they've got nothing to lose is something that you can't ignore. Even if your guarantee is very basic, you will see your sales go up if you use this strategy right now. Your sales copy should convince your prospect that you have a risk free product that is wonderful for them. Keep in mind that when you product sales copy, it should be done with a lot of authority. This is so that your prospects know that you are an authority about the product you are promoting. So even if you aren't expert at the topic you're writing, you should at least look like one through your copy.




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