Writing Working Persuasive Ad Copy

By Colin Carlucci

All business owners utilizing how to write good copy are faced each day with a host of decisions from the unimportant to the very important. It is a fact that a very high percentage of new businesses fail in the first few years.

Creating persuasive ad copy is dependent upon your being able to put clarity and action oriented content into your writing and getting people to take the action that you want them to take (hiring you or other things) and not just the stringing together of paragraphs and sentences. It's important to work on the overall structure of your advertising copy and to make sure that all of the pieces fall in line and will be able to help you get your prospect to push that coveted order button. Keep reading to learn some techniques that will help you infuse your ad copy with persuasion.

The absolute golden rule of writing persuasive ad copywriting is that you should not waste even a minute of your prospect's time and you shouldn't let any opportunity to convince him about your productpass by. This is exactly why you should avoid platitudes, which are nothing but empty words that serve no purpose in your copy and make no impact.

You want your copy to create a real impact on the prospect and to stand out in the mind of the person reading it. So focus on what your product actually does and convert that into words, instead of using filler phrases/words that help in no way. Has our discussion sparked any new ideas about what you can do in your web business? Perhaps you have already had some limited exposure to persuasive copywriting for professions such as event photographers and have tried to include even using it in some campaigns. The flip side of that coin is asking your self if you can benefit from expanding your marketing methods. When it comes to business, however, and making money - we usually think there is a desire for more expansion and business building. So in order to do that, what you have to do is scale-up what you are doing and also add new methods. We know that you have some kind of idea about how far you want to take your business.

It's important to put plenty of emphasis on your call to action and to come right out and tell your readers why they have to act now--that is the only way to get them to act for you. Don't think that you'd be pushing your prospects too far or he'd leave if you ask him to take action right away; your job is to make your copy as persuasive as possible, and that includes creating a strong call to action.

Until you are able to effectively communicate and persuade your prospect every single way, you aren't going to get much of a response.

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