Want To Write SEO Copy?

By Mark Walters

If you're an active Web user, than you've already been exposed to a multitude of "search engine optimized", or SEO, tactics. The concept of SEO strategies is straightforward. It is the process of making your website more visible to search engines by using specific keywords that people look for. Implementing SEO tactics can greatly increase the number of people who look at your site, and in that manner, improve your intended outcome. Many people don't know where to begin when it comes to writing SEO articles and filler.

The first step is to come up with at least two or three keywords that epitomize what it is your trying to achieve with your site. You ought to insert these keywords into your content several times on each page. The keywords should be inserted once in the title of your homepage and in the meta title, or the highlighted link that will be returned by search engines. Keywords should also go into any meta tags you have imbedded in your website's code. Subtitles should also include keyword for maximum impact. Efficaciously placing keywords in the text of your website will make a lot of difference.

Integrate your keywords into the opening paragraph one time - perhaps in the first or last sentence for the most lasting impact on the reader. Use the keywords at least once in the body paragraphs, although for a longer span of text you may want to insert them more often. Many modern concepts about SEO strategy suggest using a 3 to 4 percent ratio of keywords per article. Make certain you type the keyword somewhere in your concluding paragraph.

Almost as crucial as incorporating keywords is making sure the quality of your writing doesn't suffer because of it. It's not good to repeat keywords again and again. Oftentimes this will come off as a hard sales pitch that is more likely to repel business than attract it. Organic SEO content is best when the keywords are used to state the purpose of your services without "shouting" at the reader. However, remember to use your keywords in headlines, titles and captions, and any website links.

It is important for all businesses to operate efficiently on the Internet to market their products and services. Company websites simply must be written with SEO optimized content, otherwise they are rendered meaningless online. If you don't already, it's time to start using SEO writing in your marketing campaign. With the Internet allowing people to fly through content at the speed of light, they'll only take time to read websites they're truly interested in. Be absolutely sure your website meets your target audience's requirements.

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