Sales Copy Errors That Can Smash Your Sales Copy

By Pam Lowe


Sales copywriting is something that can be very enjoyable but it can also be hard if you aren't careful about keeping away from these blunders.

One other copywriting blunder is not taking the time to learn all there is to know about your product so that you can explain it in detail to your customers. Not knowing anything about your products means your sales copy won't be thorough and your prospects will automatically suspect something's up. The reason why it's necessary to study your products thoroughly is because you want your prospects to know everything about it so that they'll be more likely to buy from you. For instance, if you are offering an e-book that's called 'dog training, you need to be able to give the prospects just enough free information and save the good information for the book. As a copywriter, your job is to use copy to convince your prospects that your product is necessary for them and you can only do that when you know what's good about the product, and what isn't. When you have studied your product and you have learned all there is to know, you'll easily be able to go into detail to your prospects about the benefits of the product and why it's necessary that they purchase it.

Compelling stuff, we think - what are your impressions? No question, we are just getting going with all that can be known about sales copy. It is really similar to other related topics that are important to people. Continue reading and you will see what we mean about important nuances you need to know about. It is always a wise decision to determine what your situations call for, and then go from that point. The rest of our talk will add to what we have said so far. Take a look at these informational sources - water damage Orlando and Orlando flood damage.

Another common mistake committed by newbie copywriters is writing headlines that aren't attention grabbing. Remember, if your headline doesn't grab a prospect's attention, then the rest of the copy will be of no use. Your job is to spend time crafting the perfect headline that not only grabs the reader but also plays on his or her emotions. For instance, if you write a headline that is about a feature of the product, that's probably not going to do the trick. But if you can write a headline that includes benefits about your product that your prospects are looking for, they'll definitely read your copy because it sounds like something they're looking for. You really should put your USP in your headline, or your unique selling point. If you don't know what your USP is, you need to discover it. If you can't find one, create one. But you'll want to stay away from the blunder of making a headline that isn't exciting and that doesn't tell people why they should buy your product over the competition's.

You need to have a good and clear call to action in your copy at all times. Obviously your job as a copywriter is to convert visitors into paying customers. There are large and small aspects of sales copy, and each has a job to do and if they don't do them well the machine can break down. Your readers need to be told to, "Click Here." You have to tell them specifically what action you want them to take.If you want them to order your product, then specifically ask them to click on the order button and place the order.

Those are just a few points about copywriting mistakes, and there are many more - just keep learning.




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