Print Company Leads Competition with Digital Printing

By Oliver Nicks


Mercury Print Productions of Rochester, Long Island latterly got a Kodak Prosper 5000XL digital colour inkjet press to stay in their lead position as a printer in the book-printing segment.

John Place, President and General Manager of Mercury Print Productions is planning to participate in a transformative role in the entire printing segment with the added benefit of the Prosper 5000XL. Mercury now has the "largest four-color digital platform in the U.S." according to Place.

The company utilises a vast array of digital tools, services and equipment like multiple iGen3 and iGen4 electrophotogrpahic presses for Xerox and a roll-fed Indigo W7200 press from HP. The Prosper 5000XL will take center stage for the corporation's hard and soft cover book printing segment. This department offers digital on-demand printing for short run books and traditional offset for longer runs. Other digital technologies are waterproof paper and sticker paper.

The new press occupies center stage at Mercury's 72,000 square foot book plant. To deal with their surge in bookwork, the Firm has reassigned employees from some other market and buyer segments to the book printing side of the business. There's that much demand since operations started with the Prosper 5000XL

The character of the book printing market, particularly as education budgets get reduced is changing in favour of printers that are rigged to print and produce books digitally. In additional they have to provide just in time small demands for their customers. Also academic standards have become stricter and these newly added requirements are driving demand in customized textbooks, which may be a unique market opportunity for digital printing.

So far, the new printer has racked up between tens of millions of impressions with a few million pages still ready to be printed. Virtually all of the output has consisted of book pages in full colour. As Mr. Place announced, "This is definitely a monster machine. It's going to produce lots of books. ".




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1 Response to "Print Company Leads Competition with Digital Printing"

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