Business Copywriting Tips for Corporate Websites

By Angela Gymmy

A Job for all Seasons Copywriters are a rare breed. They earn tons of money for writing a few lines that can trigger increased product sales. At the top of the heap are copywriters who get fat bonuses, travel privileges, and work less than 8 hours a day. If you are exploring new ways to cope because the economic crisis in your backyard, it might pay to know why should learn the tricks of copywriting.

The demand points to one direction - the growing need for copywriters. Ride the boom now because statistics show that the trend will continue beyond 2010. By that time you have enhanced your writing skills and can be choosy with clients. Or if you have a business and want to do your own product articles to generate sales, you can save a lot of money by writing copy yourself because copywriters, especially the cream of the crop are not cheap.

In the USA, regions housing large advertising companies are always in need of brilliant copywriters, and these companies are ready to pay top price for the service. In your locality there are also smaller companies who require copywriters. Does it interest you know that almost all commercial establishments need full-time or part-time copywriters and these breed of writers can make $41,000 to $56,000 annually or even more?

What's so special about Copywriting? Unlike promotional product copy, copywriting is concerned about response writing. The objective is generate customer inquiry or responding to specific product offers. Instead of sending a message or providing a lethal dose of product information, copywriters aim to generate direct response. As such, copywriters have mastered a different skill - the ability to get immediate response and generate sales.

As a copywriter with no mean ability, the talent is prized by business owners and will be ready to pay handsomely for this service. Since the hours are flexible and you can fit in the writing schedule into your daily routine, it will be easy for you to earn extra money to pay off the mortgage or save for a family holiday.

Why Copywriting? As a freelance copywriter, enjoy the prospect of working at home or even on vacations. With a laptop-to-go you can work anywhere. How about the time spent for writing? If you are good at it and have great ideas churning in your head, you can write copy in an hour or less. The more copies you make, the more money you earn.

The call to action can be to contact -- via phone, email or IM -- a sales rep. It could also be to sign up for your company's newsletter or download a how-to ebook. Offering something for free in the call to action is a good marketing strategy. It could be "call to ask us for a free quote" or "email us today for a free assessment of your marketing plan." Be specific and tell the prospect what you want them to do. Make sure the call to action is placed predominantly on the website in two or three key spots. Successful business copywriting should make it easy for a potential client to contact you.

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