Bookmarks Are A Great Way To Market Your Business

By Charlie Graeme

There is always a search by businesses to find new ways to promote their product and raise awareness about their company. If you are seeking an innovative way to get the word out about your business or organization the perfect solution may be easier than you think. The number one way to draw people to your business or organization is to create a brand that people recognize and what better way to do that than choosing a print marketing solution. Flyers and brochures are often used as promotional tools and while they are affective why not print something the people will want to keep and continue to use.

The longer your printed materials are in circulation the more people will be exposed to them and the greater house hold name recognition your product will receive. Next time you are thinking about printing flyers or brochures try designing a bookmark instead. By changing the shape of your flyer you will have taken a useful marketing tool and turned it into something people will want to hold on to and continue to use.

Bookmarks can be distributed in the same way fliers or brochures can. Not only will the unique shape set your printed materials apart form your competitors', by creating something your customers and potential customers can use, you will have created something people are more likely to keep instead of throwing it away after reading it once.

After you have made the decision to pint bookmarks in order to draw attention to your brands there are a few printing options you should be aware of when shopping for the best printing house. If you want your bookmark to catch peoples eye and be something they want to hold on to you will want to choose a printing house that offers the following features. Having the option to choose full color for your designs and the ability to print on both sides of the bookmark if you choose will enable you to create a design that is appealing to your customers. Having a quality bookmark that will last is also important to creating the longest lasting marketing tool possible. Always select a printer who will include a bright aqueous coating. This coating will help extend the life of your bookmarks and also reduce the visibility of fingerprints. Quality paper with a gloss finish will also lend durability and allure to your design.

If you want to track the effectiveness of the bookmarks and track how long they make an impact you can easily include a simple tracking plan in the overall design of your bookmarks. Simply print an 800 number or promotional code that is specifically for customers who come in contact with your bookmarks. As people utilize the number or code you will be able to easily track how many people your bookmarks are reaching out to.

Sometimes when you are creating a marketing plan for your business it pays to spend a little money to create something useful that will attract customers and get the word out about the product or services you have to offer. Remember, a bookmark is something nearly everyone can use and if you have an eye catching design they may hold on to it for years!

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