Be A Successful Writer

By Rebecca Lane

Sales letters and press releases are some of the most important tools one has to market a business in today's world. However, many professionals do not seem to understand the importance of enhancing their writing skills.

Not many understand how what they send their customers in the form of written material can potentially benefit or damage their business. Just to drive the point home, a badly written press release can leave recipients with a taste that spells amateur, while a beautifully written press release leaves the customer confident that they are dealing with the best in the field. Just following a few simple rules can help you put these simple techniques to use.

Your first step should be to consider your niche market. Who are these people to whom you are sending your materials? What will lure and keep their interest? Use clear and concise words to detail your product or services, but do not treat your clients as though they cannot understand simple examples. Avoid using keywords that are used in the field but are largely unknown anywhere else.

Next, you should determine what sets your business apart from competitors in the field. If you are sending your press release to a business magazine or newspaper, focus on the business aspect of your services. If the press release is going to a Women's magazine, make sure you point out how the product is particularly helpful to women. Do your homework ahead of time and find out all you can about the target audience of the media you are submitting to. The majority of editors will bypass the press release if they don't feel it fits the needs of their readers.

Third, make your materials attractive. Most people receive a lot of advertisements and "junk mail" every day and are quick to throw away these items without looking more closely at them. Make your sales letter or press release stand out from the rest by choosing attractive designs and interesting fonts. Add your company logo and a freebie, if you have the opportunity to do so. Try to be creative and even create an envelope that's an eye catcher.

Finally, proofread your sales letter or press release before sending it to your clients. Spelling and grammatical errors really reflect poorly on your professional integrity. If at all possible, see if you can have someone else read your work as well, since they will be looking at it with fresh eyes and they might be able to catch a mistake you have missed.

Remember to not be overwhelmed by that evasive sales letter or press release. Following these tips will get you on the right path to use these valuable marketing tools. As you continue practicing, sending out materials that meet the needs of your clients is going to be increasingly easier. In no time at all, you will be qualified to shine over your competitors. Start today enhancing your writing skills so you can begin marketing with this low-cost but effective technique.

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