How To Get The Most From A Free Ebook Marketing Campaign

By Owen Jones


All the best Internet marketers use ebooks as part of their main promotional campaigns. The reason for this is that numerous individuals like to read free ebooks on topics that interest them in their eternal search for more information. Many of people wold rather surf the Internet now than read a book.

I do both, but I can completely comprehend people who prefer to surf and increase their level of knowledge than read some author's fantasies that ultimately they will forget.

If you want to run a successful ebook marketing campaign, it is these people that you want to target, because numerous surfers for knowledge also pass interesting articles and ebooks on to friends that will be grateful for them.

Therefore, the first thing that you require is an interesting topic.. Select a topic that interests lots of individuals, but be wary of going for a huge subject that everybody writes on, because of the competition, unless you have a unique perspective. Instances of saturated markets are: 'How To lose Weight Quickly' and 'How To Get My Boyfriend Back'.

So, once you have a popular issue in a non-saturated market, you require a catchy title. The title ought to be intriguing - it has to make the reader want to know more: 'How to...' and 'The Best Way To...', so is '7 Methods to...'. Write down twelve titles and read them aloud. Test them on your family. If you have two decent titles, use one as the main title and one as a sub-title.

Once you have your title, you have to tailor good quality content on it. Make sure that you stay targeted on the title for an piece. If you are composing an ebook, how long is it going to become? Think of chapter titles on the book title. Allow 500-1,000 words per chapter, so if you would like a book of 20,000 words, you will require about 25-35 chapters. Keep each chapter's content focused on the chapter's title.

When you have composed your ebook, write a list of contents and a list of relevant links (back to your website(s)) and place an ad for your product on the same page as the table of contents. Put it in the footer of each page if you like and find a good, relevant image for the book cover.

When your book is at this stage, you have to wrap it up. By this I mean format it. The two main formats are EXE and PDF. EXE files are actually programs, so this ebook would become a self-extricating ebook for MS operating systems only. It is a convenient format if you would like to allow others (affiliates) the right to rebrand it.

PDF format can be read by any other computer, so you will not be excluding potential customers and it can be rebranded, but not so easily. It is the best format if you are giving your book away, but EXE may be better if you would like affiliates to help you sell it.

Compression is vital to people who do not have a fast Internet connection, but use a common compression technique that comes with free with most computers like WinZip or individuals will be confused. Strive to keep everything automated; offer your book in both formats and compressed and uncompressed if you are in doubt.

Send your ebook to ebook libraries for free distribution. Offer owners of substantial newsletters the chance of a free advert in your book, if they will put a link to it in their next newsletter. Make certain you choose a newsletter on a related topic for increased success.




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