Grow Your Online Business By Building Consumer Trust

By Jacob Walker

It's every business owner's responsibility to make customers happy. But more than this, he must also learn how to gain their trust. Building the confidence of your past, current and future customers can be done in various ways. Here are the strategies that you can implement.

Every part of your web site should exude that sense of professionalism. Ensure that your website will contain everything that a client may need to know, including product or service information and payment terms and conditions, by engaging the services of a highly skilled web site developer and an experienced graphic artist. It's also important that you provide various ways by which customers can get in touch with you. To be sure that all customers' inquiries are attended to right away, assign dedicated personnel to do the job.

Whenever you receive positive feedback from your clients, don't hesitate to post them on your website. In doing this, you may invite past customers to answer an online survey and write about a specific experience in relation to making business with you. It's always best to immediately work on the negative criticisms and try to win back past customers. Meanwhile, ask happy and satisfied clients to write testimonials that you can show off on your site.

In case you haven't gotten an SSL certification yet, make this a top priority. SSL, which actually translates to Secure Sockets Layer, is a protocol that is used to securely transmit data over the Internet. It assures that any information transmitted, including the client's credit card numbers and other payment details, cannot be accessed by any other entity or third party.

Buy the certificate only from legitimate suppliers. It should be noted that customers, specifically first time purchasers, appreciate that they be given as much information as possible about the security of their transactions. Make it a point to post the SSL certification in your website to assure your clients that they are doing business with a secure website.

As a merchant, it is essential that from the onset of an online transaction, customers are made aware of the mechanics and the terms and conditions of doing business with you. Clearly state guidelines regarding promo periods, shipping, returns, exchanges as well as refunds. This will do a lot in delivering efficient customer service.

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