Why You Must Learn Facebook Marketing

By Staci Rae

Hey, you there! Yes, you! Stop messing around on Facebook and listen up. Did you know that the site you spend so much time on can be a valuable asset to your business? Think about it this way: If you are spending so much time connecting with people and "becoming a fan" of various organizations and businesses on Facebook, how many other people are in the same boat? Why couldn't you use the addictive nature of Facebook to your company's advantage?

If you want to market to repeat customers in an easy and already-popular way, Facebook is the way to go. Twenty percent of fans will return to a Facebook page repeatedly. If you can capitalize on that and keep your fans coming back for more, you'll be a success.

Facebook marketing isn't difficult - once you know what you're doing. The better you become at promoting your Facebook page to your fans, the better the chances you'll be able to widen your circle and market to even more people than you could have ever imagined.

Facebook marketing hinges on one seemingly universal truth: People like to feel like they are getting a little something extra for nothing. Play on this! Entice people to come to your page by offering them a prize or a discount on your services by becoming a fan of your page.

Take advantage of the fact that your fans can leave feedback for you. Take the time to read their comments, but remember to go one step further and respond to them. Take action to address your fans' concerns and thank them for their accolades. You will be rewarded for your interactions by happier fans. Happier fans are fans willing to spend money!

Successful Facebook marketing isn't just about getting more and more fans. Although amassing fans is definitely part of the puzzle, don't just be a "collector" of fans. There has to be a real purpose for having those fans, and in this case your purpose ought to be to generate buzz about your business. Inspire conversation amongst your fans.

Customers don't like to feel neglected and neither do Facebook fans. If they bother to take the time to become a fan of your business' page, they deserve to be treated like valued customers. Stay in touch with them and stay on top of their needs and wants. Always be responsive to their requests and questions, and address their concerns promptly. This kind of interaction will ensure you always stay at the forefront of the potential customers' minds.

Let uSocial.net help you on the road to successful Facebook marketing. They have the knowledge, tools and expertise to help you on your Facebook marketing journey.

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