Why the Panda Will Always Incentivize Creative Writing Online

By Nigel Evans


Let's face it. Some people just loathe article writing and they can't stand the concept of content syndication, article marketing or whatever else you want to call it. Many small business owners and online business people are suspicious of this particular approach to overall website marketing, even though it represents a method that's been proven over a couple of decades at this point.

The negative people out there are only too eager to decry content's usefulness, even though the Internet itself is driven by the hunger for information. Unless you are able to embrace creative writing online in one form or another your prospects for success, in business terms, are very constrained.

Whilst there are naturally exceptions, in the great majority of situations if you're marketing something online you must prove yourself to begin with. You not only need to prove that your chosen product or service works and that you may be trusted, but you have to show that you're an expert in the field, also.

The first time website visitors aren't going to know you from Adam and you've got to build up your reputation before they are going to have confidence in you. What better way to build this track record than to write eloquently and passionately about your subject matter? If you can be successful at creative writing online then the community in general will compensate you.

Syndication is still one of the foremost methods practiced all over the internet to spread the word about any specific enterprise. Despite what many have assessed as a technique to eradicate content farms, Google's recent Panda algorithm has only served to accentuate the requirement to create first-class, top-quality content material.

Precisely what are content farms, you might ask? These sites are usually poor but high-volume sites that represent repositories for content that isn't necessarily as good as it should be. Often, articles contained inside these content farms are fundamental duplicates and may include excessive keyword positioning in order to game the system, a la 1990s.

Google is set on providing top quality resources to the people who search for information by using its proprietary search engines and so they do not want these content farms to become one of the main sources of this data, when the articles included within tend to be second-rate.

Many sites that relied on low quality articles and links from material that may be contained inside these content farm repositories suffered due to the Panda algorithm rollout. The moral is obvious. If your focus is on considerate, useful, educational and creative writing online then you've nothing to be worried about. Today, more than ever, excellent content is essential to your ability to succeed.




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