The Value of Opinion When Used in Business Blogging

By Derek Shuckhart

Launching a business blog is radically different from anything you have done before. You will need to take different approaches with your commercial blog, and we will share a couple of important items for you to know.

The only real motive for creating a blog is the desire to attract readers and then build a relationship. So do not keep your comments closed; be sure to allow them. The more you draw people into your blog and content, then they will be more apt to comment. You can achieve this by adding a question at the end of each post where you ask for your readers opinion. The worst thing you can do is not follow-up with them after they have answered your question.

You are trying to build relationships, and you will not do that by ignoring them. It is a simple matter of taking a few minutes to say something to them. We feel this is the most basic part of establishing that connection we have talked about. If you do it all right, then you will see a high percentage of returning traffic.

When you're running a business blog, you take it very seriously. Providing excellent content for your audience is your primary responsibility to your market. If you want to display ads on your business blog, then choose them very carefully and do not overdo it. Your own blog that is separate from your business blog is another matter. Most inexperienced business bloggers tend to monetize in any way they think will earn them something, but we are not so confident about that strategy.

If you write and post frequently, then you will naturally become a better writer. Never be afraid to take on more difficult topics to write about because that is the only path to improvement. Your own experiences will vary concerning how long it takes to write a post. Some markets are very easy to write for while others are much more difficult.

There is nothing at all that is difficult with business blogging, and it can be a lot of fun that is profitable.

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