Newsletters And Their Uses In Organizations

By Charlie Graeme

Many different groups of people use newsletter for their organization. It is a great way to get the information out there and to share it with others.

It is a good way to get the attention of your readers in a clearly focused audience. Meaning the group you are sending to such as a homeowners association or a Girl Scout troop or retirement facility. All these groups could benefit from receiving a newsletter once a month or so.

If you are the person creating the newsletter, this could be your creative outlet. You can hone your writing skills, if you are an artist you can use your sketches in this venue, there are lots of creative ways to do your newsletter.

I lived in a subdivision that sent out a newsletter once a month. When the county decided to redistrict our schools, the newsletter was a wonderful way to keep all the residents informed as to where their kids would be transferred to and give them an opportunity to question or argue the point. It is a great outlet for that sort of thing.

It is also a good way to get your ideas across; you are the writer so that makes you the authority over what you are writing. You write it and hope that your readers understand your point of view.

Now, some newsletters are just informational. The writers of these just provide you with the facts and information. One such type of newsletter would be a newsletter for a retirement facility. This newsletter would inform the residents there of the goings on around the place. Any functions, dances, parties or such and I suppose if one of the residents had some information to share, this would also be included. The facility itself would probably also post notices that would impact the residents there like any type of maintenance that they would schedule. It would probably also include the bus schedule for trips off the property.

Using familiar topics in a newsletter is usually helpful, for instance, if you have an advice column in your newsletter, keep it going. If you have a serial story or something like that, keep them hanging each time so they will look forward to receiving the next installment. If you are a subdivision newsletter, let the babysitters in residence advertise their services, the same for the people who will mow your lawn or put down your mulch. This is a good public service and I would imagine that your community would thank you for it.

If you are a specific newsletter, say your newsletter is for skiing, let the ski manufactures advertise in your newsletter, this will help you with the cost of printing the newsletter and help the merchant as well.

Prices vary with various printing companies and make sure to look for established printing companies and don't consider some fly by night company that you don't know will be in business next month.

Use your newsletter to teach, let them learn something that they don't already know. Then you are really providing a service.

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