Music Promotion for New Bands

By Bill Morrow


As any personally-respecting musical content-writer would do, I've researched this subject as thoroughly as I could before writing the very first sentences. I've really must claim that the endless social sites and content about indy music marketing all say quite similar things. Let me condense it as concisely as possible to the following 10 main considerations : One, Join all the social networks (Facebook, Myspace . com, Bandcamp, Reverbnation, Sound-cloud, Twitt-follower etc) two. Create a music based internet site, 3. Update your site and profiles typically in the realm of alternative music promotion as you can, four. write an excellent biography, five. write an excellent media-release (inc Digital Marketing Kit), 6. make online videos and distribute to Youtube, 7. offer tracks on free download sites, 8. talk with other groups and musicians and artists, 9. interact with your ' web fans', ten. don't over-post useless posts are relevant or be too hard-headed using your potential general public online.

Now, doing this would appear common sense to the majority of people and is also therefore of little or no help, but musicians are different. You could quite easily do all of these things and still wind up lost inside dense, over-populated clouds of cyberspace if you are not focused. Despite the many advancements in technology over the last decade approximately, there is still something to really be said for following classical routes: i.e. playing live shows whenever you can, getting media coverage and even radio stations airplay, in spite of the latter's apparently inevitable decline. Bands which may have combined this with the online marketing methods mentioned above have often conducted very effectively- Carcassette being one prime instance.

There are several other samples of acts whose main talents apparently lie in relentlessly efficient PR and whose songwriting ability is often, at best average, and also at worst, downright mediocre. Try surfing Myspace's 'Music Charts' and yes it seems quite astonishing that such sub-standard music might make it into any chart. Discouraging though this might seem, really the only acts who've any kind of permanence are the type who are able to actually write decent music. It doesn't have to be brilliant or perhaps that original- just 'decent music'. Nonetheless, longevity might not be much of a concern for some- the world's likely to end in any event in the next year- correct?

The problem is that hardly any musicians have a talent for online PR. They actually do exist but have always been a tremendous minority. Perhaps, due to the opportunities available from the world wide web, this minority is growing in proportions. Maybe now what we seem to have in our midst is the ' I do-everything-music master' modern musician, who twitters, yelps while moving dials with a mixer, blogging 1 minute, hammering out chord-lines and lyrics the next, cutting and pasting links and vocal master takes simultaneously. Is this phenomenon of change really happening? It really is, however i would question the standard of work that deem results. Like all other craft or skill, songwriting requires heart attacks, pain and dedication while keeping focused.

Can this study really go hand-in-hand with the sort of thought-processes necessary for the effective use of online advertising techniques? Can one individual embody performer, management and Pr department? It can't be disputed that creativity in marketing operational plans exists, just as you do in music. But it's a different type of creativity altogether. So what is an undiscovered genius using a couple of brilliant unheard tracks likely to do? Find an undiscovered PR expert who is stacked towards the roof with SEO knowledge and form a partnership. What is better for the alternative musician of the future.




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