How to Write Great Blog Articles

By Julie Clark Robinson

Sophisticated readers don't hang around long after a catchy headline if the lead doesn't draw them in. As a blog writer, you want people to make it to the end of your entry, right? Here are a few tips to consider once you are happy with your headline:

1. Questions. In polite society, a person never walks away from a question, right? The same can be said for a reader. If you start your blog with a compelling question that deals with your subject matter, you'll likely compel people to read a bit further.

2. Anecdotes. Readers are drawn to writers who share stories about their own lives. Even a 50-word phrase that tells a bit about the writer's experience can draw a reader in to learn more.

3. Create images in the mind of your reader. Don't tell how hard it is to cut the grass during a heat wave, show it by using descriptive words. Write that your face was dripping so much that you felt as if every pore was a tear duct at the funeral of a puppy. Now that's hot!

4. Two out of three readers would rather be doing something else. Statistics tell stories far better than ordinary language. Let the math do the talking when you have a point to make and your reader will likely be interested enough to follow along.

In blog writing, you need to draw readers in, carry them through to the end and then let them go. People expect to get more and more from the time they spend on the internet - and in less and less time. Don't worry about a big wrap-up, just say what you want to say and get out.

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