How To Increase Your Sales Using Great Copywriting

By Suellen Reitz

Online sales are not as easy to make today as they once were. That's because people are much more attuned to the internet and how to make purchases. Also, because it was so successful in past years, more and more marketers are setting up their sales site. So how can you succeed in spite of the mass competition? You have to ensure your product stands out above the rest.

Making your product stand out obviously involves making sure your product is better than your competitors...but it is also about making your product sound better. And that my friends, is done through a successful sales page. Successful sales pages are much more than just showing the product, the price and adding a buy now button.

How many times have you gotten an unsolicited email full of hype about the newest thing going that's guaranteed to make you lots of money in record breaking time? Anxiously, you open the message, scroll down the page and with a disappointed sigh, you see... the same thing you've seen before... just a different name and package. Without even reading the lengthy manuscript filled with empty promises and slick videos... you've already clicked delete. Why do some sales pages really pull you in... while so many just waste your time? The major difference is a secret known to all successful copy writers.

That secret is simply... the sales page is about the customer, not just the product. That person reading your copy has to believe the product was made for him. He has to believe the letter was written with his name on the to line...So we all know it's not possible to write a million plus versions of the same sales page... But a great copywriter knows he can connect with the IM customer by knowing that person's needs and wants. You learn this by researching your niche.

It is necessary to choose your audience within your niche very carefully. Unless you are writing to a very specific niche, almost all niches have multiple target audiences. Choose the one you believe to be your best buyers, and write directly to them. Trying to write to a generic group will only result in not pleasing anyone. Learn about your group by going to blogs and forums which are for this audience. Join the posts and identify the common needs, hot buttons and major interests.

After finding this valuable profile information, you can begin to write the sales page. Write it to those new friends you can now identify with totally. Use conversational style writing and write like you would to a friend. Don't worry about always having the best grammar...just be real. Open up in the copy and let them see a little of who you are. Help them see why you are different than the rest of the marketers trying to make a buck. And be sure and tell them why your product is the best choice.

In conclusion, you can see this process is a bit longer than just sitting down and writing words to make a sale. But the effort is far surpassed by the major benefits you'll receive by doing it. Not only will you make more sales... you will find that you will be building relationships. Many of those relationships can turn into friendships. And in the end... you will succeed.

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