Choosing A Good Subject For An Ebook

By Owen Jones

There can be many factors why you would want to publish an ebook, but the two most common are to promote something and to publish a novel. This article will concentrate on how to use an ebook for promoting, because even the writer of ebook novels has to promote them because they do not have a publisher.

If you are thinking about using Internet advertising techniques, three of the best are all related. You may write an piece for a newsletter or blog (maybe as a guest author); you can write pieces on subjects related to what you would like to advertise and hope that owners of newsletters and blogs copy your piece into their publication or you can write an ebook on the issue.

Whichever course of action you choose, you will be hoping that the reader of your piece, clicks through to your web site and buys what you are advertising. They will be able to do this, because you have left a hyperlink to your web site at the end of your article or book.

Which of these ways is the best may depend on your skill as a author, on your abilities as a promoter or on the technique that best suits the item that you are trying to promote. Time can also become a factor. It will naturally take longer to write a book than an article.

So, is there anything to be gained from writing an ebook instead of an article? That depends on quality and your ability to send the piece or book viral.

What does viral mean? it simply means that the writing is so good, practical or funny that people will want to pass it on to their friends.

You can see why this is known as viral marketing: your twenty friends forward the article to their twenty friends et cetera, et cetera. It can be read by millions in a week. If it is decent enough. An piece of less quality might get read by thousands during the same timespan in low-circulation newsletters.

So, let us aim for the top. How do you decide on a issue for an ebook? Well, does it have to relate to something that you are already advertising or planning to sell? Is the ebook itself the item or is it a advertising tool? In viral marketing, the ebook should really be a free signpost to your website.

So, in order to find a subject, look in places like Yahoo Answers. See what surfers are having problems with. Mosquitoes in the summer; presents for the loved one at Christmas and St. Valentine's Day, etc. etc.. Then open Google's search page (open an account if you do not have one) and turn on predictive text.

Now type the phrases that you lifted from Yahoo Answers slowly and see what comes up. These are the most popular search phrases for that subject to have been used recently. Note a couple of of them down and type them back into Google or whichever search engine you like.

How many other sites are using that key phrase? 500 million? Well, at least you know that individuals are interested in it, but there is a lot of competition. Find a key phrase that you are happy with, compose your ebook using that title and then you 'merely' have to promote it, but at least you know that the public would like it and you know the strength of competition.

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