Facebook Marketing And You

By Staci Rae

If you're going to run with the big dogs in today's business world, it's important that you understand how Facebook works and how you can start using Facebook marketing techniques to bring your business to the next level. There are many reasons to market your business on Facebook, but one of the best is the fact that this social networking site has very loyal fans. Some studies show that twenty percent of your Facebook fans are going to visit your page repeatedly, which is highest among all social networking sites.

If you don't give Facebook marketing a fair shake, you're missing out. And it's really not that hard. All you essentially need to keep in mind is that the better you become at promoting your business on Facebook, the more successful your business will be.

People love prizes and discounts. To entice people to join your Facebook page, it can be very effective to offer some sort of "extra" just for joining, whether it's a prize, a coupon, a discount or some other bonus. Give it a shot!

The next important thing you'll want to do to be successful at Facebook marketing is to pay attention to the feedback left for you by your fans. Don't dismiss this as unimportant; it is fact very important information. You can take this information to tweak and change your marketing strategies to ensure you are continually meeting the needs of the people who could end up paying your bills.

But before you rush off in search of fans, any fans, there's something else you need to know. It's important to narrow your search to include only those fans that have something in common with your business. Put another way, target those fans that will be likely to buy your product. How do you do that? Think about what kind of people will be likely to buy what you are selling. Is it important that they be based in the same geographical area as you? Or is your target customer of a certain age? Do they work in a certain industry? Taking the time to outline those criteria up front is a great way to ensure you don't waste time and resource later on trying to sell your product to people with no interest in buying them.

Take advantage of all of the tools Facebooks offers to hlep you stay at the forefront of your fans' minds. Post links, send messages, upload videos -- all of these tools are designed to help you stay connected. If you can manage to do that, you'll help foster a strong relationship with your fans and instill trust in them. If you can do that, you'll be well on your way to success.

One of the best ways to get followers to join you on Facebook is by joining forces with a site like uSocial.net. Check them out and you'll soon wonder how you ever promoted a business any other way.

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