The Essential Twitter Marketing Crash Course

By Robbie Milsome

It makes no difference whether your business is online or offline, you should be using Twitter marketing in order to increase sales and generate leads. Twitter is one of the most successful social networking platforms with millions of users. Each one of these users is a potential customer for your business.

More than likely you have already taken the plunge and are enjoying the service which Twitter offers. If you already have then you know how quickly you can build a loyal following of other users. You can use the same techniques to build up a large list of people who will follow your business in the same manner.

If you have not already set up a business account for Twitter, then you will have to do so. Unless you are selling your self as an expert in a certain area, then you should not use your own name. Your business name will reflect the topical theme which you will be posting about to your followers.

Starting from the beginning, branding your new Twitter account is very important. You want other users to see the name of your business and recognize immediately what it is you have to offer. Do not make your name something silly if you are trying to seriously market your product or service or you will not be taken seriously. You want to brand your name as being the one person to contact for what you have to offer.

Your profile is a powerful tool which can give more information about you or your business. For example, if you are a life coach, you would put enough information in your profile to let others know exactly who you are. Do not leave any doubt in the minds of your followers about the goods or services you provide.

Keep in mind that Twitter was not created for advertisers. It was created as a social club where people can get together and share their lives in real time. Spreading your advertisements throughout the day will help you be seen as a real person who is still interested in communicating with people. Making one advertisement posts after another throughout the day will get your account permanently banned.

Twitter marketing can be a very effective sales tool if done correctly. When you create the account as a marketing account, keep in mind exactly what it is you're trying to accomplish. This way you will be able to keep your posts on-topic and keep your followers interested in what you have to say.

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