Effective Techniques For Keyword Research

By Michael H. Fleischner

The best way to achieve search engine dominance is by focusing on keyword research. As an SEO consultant I've worked with hundreds of companies that miss the important step of keyword research. Achieving top search engine rankings is largely based on the competitiveness of the keyword phrase you are trying to optimize for. If your competitor is in the top spot with a well entrenched web site, then your chances of out ranking him may be limited.

To be successful with keyword research you must go beyond the concept of finding non-competitive keywords. After finding a keyword that doesn't have much competition, the next step is to research the type of traffic you can expect from number one rankings with your chosen keyword. Using the Google keyword tool or other traffic estimator is a good way to see what type of traffic can be expected. Don't focus on keywords that can't generate enough traffic to make things worthwhile.

After finding a keyword or keyword phrase that isn't all that competitive but receives an sufficient amount of traffic, you should spend time researching your competition for that keyword. An effective technique is visiting each of the top ranked sites, competing for the chosen keyword, and analyze them. Pay particular attention to the Google PR of competing sites and number of inbound links. If sites are well established and have been online for a long time, it may be difficult to outrank them.

After doing your research and confirming your choice of keywords and keyword phrases, it's time to focus on improving your web pages. Enhance your meta tags, titles, and web copy to include your keyword phrases. This helps to tell the search engines what your web site is about so it can rank your site appropriately. In addition to the on page factors, Google weighs off page factors to determine web site ranking. Off page optimization requires a sustained effort that uses original content and additional links from third party websites. The most effective strategies are the most basic. Begin with a link building plan. Focus on article directories, web site directories, blogs, social bookmarking sites, and other resources where you can establish in bound links.

Your optimization strategy should include a plan for consistent link building. Build links too slowly and you'll never get the authority needed to achieve the number one ranking. Develop links too quickly and search engines may think you're up to no good. If you want to improve your organic search engine ranking, begin with keyword research before link building. Having the right keywords can make the difference in your overall optimization results. Update your meta tags and web pages to integrate your keyword phrase, focus on link building over the long term, and you're sure to achieve search engine dominance.

About the Author:

Grab The Post URL

HTML link code:
BB (forum) link code:

9 Responses to "Effective Techniques For Keyword Research"

  1. Greetings! This is my first visit to your blog!
    We are a collection of volunteers and starting a new initiative in a community in the same niche.
    Your blog provided us beneficial information to work on. You
    have done a outstanding job!

    Here is my web-site ... revitolproducts.weebly.com

  2. My brother suggested I might like this website.
    He was entirely right. This post truly made my day.
    You can not imagine just how much time I had spent for this information!

    Also visit my site; virility Ex

  3. I do not know if it's just me or if perhaps everybody else experiencing problems with your website. It appears like some of the written text within your posts are running off the screen. Can someone else please provide feedback and let me know if this is happening to them too? This could be a problem with my web browser because I've had this happen before.


    My web site; breast Actives

  4. It's really a nice and helpful piece of information. I am satisfied that you shared this helpful information with us. Please stay us up to date like this. Thanks for sharing.

    my webpage - extra male enhancement

  5. This website was... how do I say it? Relevant!! Finally I've found something which helped me. Thanks a lot!

    My blog post; wiki.dielinke-netzpolitik.de

  6. Asking questions are genuinely pleasant thing if you are not understanding anything completely,
    however this post provides pleasant understanding even.

    Here is my blog; breast augmentation

  7. Hey I know this is off topic but I was wondering if you knew of any widgets I could add
    to my blog that automatically tweet my newest
    twitter updates. I've been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.

    my web site deer antler plus

  8. Hey very cool blog!! Guy .. Excellent .. Amazing
    .. I will bookmark your blog and take the feeds also?

    I'm glad to seek out so many useful information here within the publish, we'd like work out more
    strategies in this regard, thanks for sharing. . . . . .

    Feel free to surf to my web-site - buy asthma mist

  9. I'd like to find out more? I'd care to find out some additional information.

    Review my webpage; bowtrol