Effective Techniques For Keyword Research

By Michael H. Fleischner


The best way to achieve search engine dominance is by focusing on keyword research. As an SEO consultant I've worked with hundreds of companies that miss the important step of keyword research. Achieving top search engine rankings is largely based on the competitiveness of the keyword phrase you are trying to optimize for. If your competitor is in the top spot with a well entrenched web site, then your chances of out ranking him may be limited.

To be successful with keyword research you must go beyond the concept of finding non-competitive keywords. After finding a keyword that doesn't have much competition, the next step is to research the type of traffic you can expect from number one rankings with your chosen keyword. Using the Google keyword tool or other traffic estimator is a good way to see what type of traffic can be expected. Don't focus on keywords that can't generate enough traffic to make things worthwhile.

After finding a keyword or keyword phrase that isn't all that competitive but receives an sufficient amount of traffic, you should spend time researching your competition for that keyword. An effective technique is visiting each of the top ranked sites, competing for the chosen keyword, and analyze them. Pay particular attention to the Google PR of competing sites and number of inbound links. If sites are well established and have been online for a long time, it may be difficult to outrank them.

After doing your research and confirming your choice of keywords and keyword phrases, it's time to focus on improving your web pages. Enhance your meta tags, titles, and web copy to include your keyword phrases. This helps to tell the search engines what your web site is about so it can rank your site appropriately. In addition to the on page factors, Google weighs off page factors to determine web site ranking. Off page optimization requires a sustained effort that uses original content and additional links from third party websites. The most effective strategies are the most basic. Begin with a link building plan. Focus on article directories, web site directories, blogs, social bookmarking sites, and other resources where you can establish in bound links.

Your optimization strategy should include a plan for consistent link building. Build links too slowly and you'll never get the authority needed to achieve the number one ranking. Develop links too quickly and search engines may think you're up to no good. If you want to improve your organic search engine ranking, begin with keyword research before link building. Having the right keywords can make the difference in your overall optimization results. Update your meta tags and web pages to integrate your keyword phrase, focus on link building over the long term, and you're sure to achieve search engine dominance.




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