Book Marketing Now That You Have Your Story

By Claire Paneque


I know the way you feel. You have used up a lot of money and time to make your dream a reality. What I am talking about is taking your book from an idea to a finished merchandise and you wish to sell a bunch of books right away!

The very first thing you have to do is wrap your brain around is being an author is a labor of love. You don't go from unknown into the bestsellers list. That's not to say that it hasn't happened. It just doesn't happen that frequently.

You should be a walking sandwich board telling people about your book. Never leave home without them!

There are numerous steps that you need to consider to be able to sell your book. You have to find a distributor, build up a Press Kit, schedule book signings, launch a web page, create a press release.

That is just the tip of the iceberg as well as watered down version. Every step has several extra steps to make it complete.

As an example, scheduling a book signing. You make contact with the events manager or community relations manager and have a discussion with them regarding the book, the author, plus your desire to schedule a book signing.

They typically require to view a copy of the book before they commit which means you send them a copy with a cover letter. Give it roughly two weeks & phone back to schedule. You should schedule a couple months a head so you've time to send some promotional material.

You should work like a team with the bookstore so that the occasion is successful for everyone involved. If the signing is successful then the following time you phone and want to schedule a signing the bookstore will welcome you with open arms and you will sell a ton of books!




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